Definitive Total Campaign Cost:  $20,000 (includes set-up, landing page design, ad expenditures, etc.) So based on the above response and conversion rates, we would get 300 people to respond to the mailer, and 45 people to buy (this is our Total Acquisitions in the equation above).  Now we know that our cost per acquisition is $20,000/45, or $444.44, which of course is higher than our initial cost per acquisition threshold, so we need to decide if this channel is feasible moving forward. "superior knowledge of marketing on the internet" Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. And with so many experiments, I didn’t make touch 5 figures but yes, I learned a lot.In fact, I lost a lot of money on some specific offers and traffic sources. Mobile Marketer If you get conversation on every 100 click it means your cpa is 1%. As you very well know, there is no cookie-cutter solution when it comes to reducing acquisition costs. Many of the tips above might work for you while others might not. It all depends on your unique situation, whether they be industry quirks that aren’t true for others, or special cases applicable solely to the organization to which you belong.

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