It doesn’t take a genius to understand that business model failure comes when CAC (the cost to acquire customers) exceeds LTV (the ability to monetize those customers. Ecommerce Transaction: $25.00 to $300.00 CPA Product or service reviews (107) We use cookies to ensure that we give you the best experience on our website.AcceptInfo If the advertiser is purchasing inventory with a CPA target, instead of paying per action at a fixed rate, the goal of the effective CPA (eCPA) should always be below the maximum CPA. As described by Yang's Law, eCPAOrganic Traffic Program

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