Christine Laubenstein March 2018 This could mean that your marketing and sales efforts are becoming more effective, and your previous investments are starting to pay off. This is the best-case scenario. #9 Fix website technical issues It could be an outlier or a one time event. Keep an eye on it for several time periods or look back further in time to see if it's a general trend. By creating a discipline around ad creation, we’ve protected ourselves (mostly) from the instability of Facebook Advertising. Even better, we’ve been able to split test ad creative to improve our CTRs and lower CPAs. And because we’re not waiting until CPAs go belly up, we’ve given ourselves time to test ad creative in a handful of ad sets before having to push them en masse. Less volatility = more sustainability. Download this guide to learn, from a hacker's POV, what a malvertising attack is and how to prevent it. +1 Larry Kim is founder and CTO of WordStream, provider of the AdWords Grader and 20 Minute PPC Work Week. Fine Art Privacy policyAbout WikipediaDisclaimersContact WikipediaDevelopersCookie statementMobile view Our Reach 4.0 out of 5 stars 1 customer review Start Your Blog Tweet197 (877) 956-7510 Want to learn about a specific topic? Facebook Pages Want More? View our Understanding Marketing Metrics Center Google Analytics Consulting – Jodi Murphy, Marketing Director EUXmedia Cost Per Impression (CPI)

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