If you are human, leave this field blank. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here. Dynamic Ads The CPA Marketing × Compliance Hub Christina Brandon Getting Started in CPA Marketing When it comes to affiliate marketing, CPA refers to ways you can earn revenue without actually making a sale. For example, some companies like insurance companies will pay you simply for a lead. If you send someone to their website and that person fills out an insurance quote form, that may be enough to earn you some decent revenue. Thanks for stopping by Pa There you have it: a complete blueprint to CPA marketing success… Cost optimization is like a very low hanging fruit (almost touching the ground) which you should grab asap. Shoppers are put off by extra charges that were not declared at the beginning of the online shopping journey. Turning this around is as simple as being straightforward about the total amount of the purchase, including shipping fees. I see CPA as a direct indicator of your ability to connect with your audience. If CPAs are high, you’re way off the mark; low CPAs are indicative of a campaign that has found its stride. http://youtube.com/watch?v=IJFsI-iibUw

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