Mario Affiliate Area × Illustrating the value of the programs, almost 90% of marketers surveyed in the report said that affiliate marketing was important or very important to their overall marketing strategy. This post was provided by a guest contributor. To check out posts by our most frequent authors, subscribe to our blog. If you are currently using a field sales organization that sells direct, look at whether it is possible to sign up OEM deals with strategic partners to leverage their customer base and distribution power. What generally works best here is allowing the OEM to sell only a base layer of your product with co-branding. Then you can go back into their customers and upsell them. Owning the customer base is an important way to control your own destiny, and will also earn your company a higher valuation. In addition to distribution power, these kinds of relationships solve the “safe choice” concern of many buyers, and can transform your business. Management User requirements Install, browser plug-in, Flash +++++ Sharing on relevant groups and communities in various social networks like Facebook, Google+, LinkedIn etc. (I got my first ever CPA lead via sharing CPA link in Google+ which enhanced my confidence to start new project on it) Sam Bakker

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