Michael R. Lewis Maintain & Measure SaaS Crucial Step To Succeed With CPA Marketing: Tracking And Split Testing How to calculate cost-per-acquisition for startups relying on freemium, subscription, or virtual items biz models A blog post by Ben Kneen January 4, 2018 at 6:32 am Marketing And Sales Technology For the record, Cost per Acquisition is not Cost per Conversion. The term conversion is often used for describe anything from making a purchase, to liking a brand on Facebook. Acquisition is centered solely on making somebody a customer. It’s all about revenue. Engage with ad serving platforms that have developed dedicated fraud detection/prevention mechanisms for each platform (web/social/mobile). https://www.youtube.com/watch?v=Wjv5Hz_QBTg

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