What Will I Learn? In the CPA model, the publisher takes the maximum risk as income is dependent on good conversion rates. Because of this, selling on a CPA basis is not as desireable as selling ads on a CPM (cost per impression) basis. Some publishers who have surplus inventory will often fill it with CPA ads. The effectiveness of advertising inventory purchased by an advertiser can be measured using effective cost per action or eCPA. The eCPA indicates the exact amount the advertiser would have paid if it had purchased the inventory on a cost per action basis. Sometimes CPA is referred to as "cost per acquisition," as the majority of actions are sales. In other words, the advertiser has acquired a new customer. Technically speaking, a CPA deal could include any action, not just a customer acquisition or sale, but in practice CPA means sale. When the action is a click, the sales method is referred to as CPC, and when the action is a lead, the sales method is referred to as CPL.
There are also some big companies who advertise their products using the CPA networks, because they’ve found that there is more profitable for them to gain their customers this way, instead of promoting their offers by themselves.
PAWAN PANDIT says 2 What Is CPA Marketing? Cash On Delivery (COD) Knowledge Base W Aliakbar says Hello Sina, To get success in CPA marketing you have to test a lot. One needs to test offers, traffic sources, landing pages, banners etc to get success in CPA.
Peter SEPTEMBER 4, 2017 I guess they were better a few years ago. I will not recommend you to waste a lot of time on Reddit as it is not very scalable and you are never guaranteed results. The conversion rates are poor as well. So, experiment a few times and see if it works or not.
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