Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here. Steve Shaw Dec 02, 2016 at 12:24 pm Get Info Entertainment BHW Newsletter Sign-up Search Marketing Fundamentals Frequently Asked Questions In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement. No payment is made for leads that don't meet the agreed upon criteria. How To Make Money From Homemade Crafts

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